Rachel Riemersma

Mock campaign — NABA Milan

Mock campaign

PRADA

Re-positioning a luxury house toward a demographic it usually ignores.

Role

Styling

Brief

Mock campaign

Client

None — coursework

Location

NABA Milan

Full length in a bare concrete-floored room — an older male model in charcoal tailoring over a pale knit, dark sunglasses, a black crossbody bag held at the side
Figure 01 — Mock Prada Campaign, lead frame

The brief

A mock styling project at NABA Milan, challenging traditional luxury marketing by re-positioning Prada toward an underrepresented demographic. Casting an older male model, the project explores alternative narratives of masculinity, status and desirability within high fashion.

The imagery was later expanded into a speculative collaboration campaign with Formula 1, leveraging the sport’s mature, prestige-driven audience to further interrogate how luxury brands can authentically engage demographics beyond their conventional targets.

Status, recast
Torso crop — a charcoal jacket over a white open-collar shirt, the black crossbody strap across the chest and a hand resting on the bag
Figure 02 — Torso
Seated on a high stool against a pale wall, legs crossed, the black crossbody bag hanging low at the side
Figure 03 — Seated

Credits

In collaboration with

@kylalovesparis, @deijilewe

Location

@naba