Rachel Riemersma

Styling brief — NABA Milan

The Attico

COLLIDE

Two founders, two aesthetics — one campaign that puts them in the same frame.

Role

Styling

Brief

The Attico

Location

NABA Milan

Format

Stills and film

The glamour look — seated on a studio floor in an emerald shaggy fur coat over a green sequinned bandeau and satin skirt, hair braided back
Figure 01 — Collide, lead frame

The brief

A styling brief at NABA Milan centred on The Attico and its distinct brand identity. Inspired by the contrasting but complementary aesthetics of the brand’s two founders, the response was a dual campaign narrative: one look rooted in high glamour and editorial styling, the other in bougie street-style energy.

One story was shot in the studio, the other across Milan’s urban landscape. The project was completed with a campaign video that brings the two characters together, visually expressing how The Attico merges opposing aesthetics through similar garments styled in different ways.

Two characters, similar garments
The glamour look standing — the emerald shaggy coat worn as a dress over bright green tights and green heels
Figure 02 — Studio
Close portrait framed by emerald fur, one hand raised behind the head, gold statement earring and slicked hair
Figure 03 — Studio
Still life detail — a hand with dark red nails holding a fork against emerald fur, a smear of red at the tines
Figure 04 — Still life

Across the city

The street-style half was shot on the Milan metro on a camcorder with the timestamp burned in — a cream shaggy coat over a white top and grey jeans, photographed in available light among other passengers.

The street-style look on a Milan metro platform at night — a cream shaggy coat over a white top and grey jeans, a train blurred alongside
Figure 05 — Platform
The street-style look standing in the doorway of a metro carriage, interior handrails and signage behind
Figure 06 — Carriage
Still from the campaign film — both characters framed either side of a metro doorway, with a camcorder overlay across the frame
Figure 07 — Film still

Credits

Models

@mckaylamurchison, @zeeuysal

In collaboration with

@babuskat, @gelanamd

Location

@naba